Content Strategy & Copywriting

Newsletters
We create top-tier monthly and bi-monthly newsletters for our clients that truly separate from the noise pack of boring newsletters that head straight to the trash or worse, foster an “unsubscribe.” Learn more….

Content strategy
involves the planning, creation, and management of all the content that a brand produces, with the goal of driving engagement, building brand awareness, and ultimately, increasing sales.

Copywriting
is the art of crafting persuasive and compelling language that inspires action, whether that's making a purchase, signing up for a newsletter, or simply engaging with a brand's message. A strong content strategy requires well-written and well-crafted copywriting to bring it to life, and effective copywriting is only possible with a clear and well-defined content strategy as a foundation. Together, these two elements create a powerful marketing force that can help businesses achieve their goals and connect with their audiences in a meaningful way.

Brand Messaging and Voice Development
Establish a consistent brand messaging and tone of voice that aligns with your identity and reflects your target audience's preferences. This ensures a cohesive and recognizable brand experience across your website.

USP (unique selling proposition) Development

Content Audit
Conduct a thorough audit of existing content to evaluate its quality, relevance, and performance. Identify gaps, outdated information, or content that needs improvement. This assessment will help guide content strategy and determine what content needs to be created, updated, or removed.

Creative Audit
Conduct a thorough audit of existing creative assets which includes color usage, imagery, video, and icons.