Website & Brand Audit

We offer comprehensive audit services for websites and brands to gain expert insights and confidence to guide your website user experience, branding, and digital marketing efforts.

 
 
 

Website & Brand Audit

 
 

We offer comprehensive audit services for websites and brands to gain expert insights and confidence to guide your website user experience, branding, and digital marketing efforts.

 
 

How the audit works

You will meet with Goat Sites to discuss your company's web and brand strengths & weaknesses as well as your website and brand design, functionality, and sales goals.

Spend 30 minutes with a senior member of our team on a video call to share a brief overview of your organization, business objectives, key products, primary competitors, existing brand materials, digital and social advertising goals, and web assets.

Get your report and be confident you’re making wise future decisions based on expert advice and data and not assumptions, hunches, or vague insights.

We will then provide to you with a detailed 360-degree audit containing goals, identifying opportunities, and recommendations for how you can lift web design, engagement, and conversion as well as brand and product awareness to increase qualified leads that convert to sales.

Grow your traffic, leads, sales, and brand with or without Goat Sites but with the piece of mind that the choice is yours.

Take these actionable insights and recommendations to execute within your own company, another agency altogether, or start a new engagement with the Goat Sites in-house team of content creators, web designers, graphic designers, developers, online strategy and digital marketing experts to prioritize efforts and work within your timeline and your budget. Either way, you are moving in an expert, data-driven direction.

 
 
 

Website Audit
$950

Full-Scale Website Evaluation

Find out what’s working and what isn’t with a deep dive into your current website’s user experience, SEO effectiveness, and brand/business objectives alignment.

 

Interested in the website audit service for free?

The cost of the Website Audit service is refunded if you choose to purchase any web design + build package.

Website Audit Deliverables

  • A concise overview of the audit findings, highlighting the key issues, opportunities, and recommendations.

  • Assess the website's loading speed, server response time, and overall performance to identify any areas for improvement.

  • Evaluate the website's search engine optimization strategy, including keyword research, on-page optimization, meta tags, URL structure, and internal linking.

  • Review the website's content quality, relevance, and organization, and provide recommendations for improving readability, engagement, and SEO value.

  • Analyze the website's user interface, navigation, and overall user experience. Identify any usability issues, design inconsistencies, or accessibility concerns.

  • Assess the website's conversion paths, call-to-action effectiveness, and lead generation mechanisms. Suggest improvements to enhance conversion rates.

  • Test the website's responsiveness on various devices and screen sizes. Identify any mobile-specific issues and recommend responsive design enhancements.

  • Conduct a thorough examination of the website's technical aspects, such as crawlability, indexability, URL structure, XML sitemap, robots.txt, and canonicalization.

  • Analyze website analytics data (e.g., Google Analytics) to gain insights into user behavior, traffic sources, engagement metrics, and conversion rates. Provide recommendations for tracking improvements.

  • Evaluate the website's performance in comparison to its competitors. Identify areas where the website can gain a competitive advantage and suggest strategies for improvement.

  • Assess the quality and quantity of the website's backlinks. Identify any toxic or spammy links and provide recommendations for link building and outreach.

  • Highlight any security vulnerabilities, such as outdated plugins or insecure login systems. Recommend measures to enhance website security and performance.

  • Summarize the key findings from the audit and provide a detailed action plan outlining specific steps, prioritized by urgency and impact, to address the identified issues.

 
 

Brand Audit
$850

Full-Scale Brand Evaluation

Receive a comprehensive analysis of a brand's performance, perception, and effectiveness in the market. It provides insights into strengths, weaknesses, and opportunities to improve brand equity and achieve success.

Interested in the brand audit service for free?

The cost of the Brand Audit service is refunded if you choose to purchase a brand identity package.

Brand Audit Deliverables

  • A concise overview of the brand audit findings, highlighting the key insights, challenges, and opportunities.

  • Evaluate the brand's visual elements, including the logo, typography, color palette, and brand guidelines. Assess consistency, relevance, and alignment with the brand's positioning.

  • Review the brand's core messaging, tagline, brand voice, and value proposition. Assess clarity, consistency, and alignment with the target audience and brand objectives.

  • Identify and profile the brand's target audience segments, including their demographics, psychographics, needs, preferences, and behaviors. Evaluate the brand's effectiveness in reaching and engaging these audiences.


  • Analyze the brand's competitors, their positioning, messaging, and market share. Identify the brand's points of differentiation and competitive advantages.


  • Assess how the brand is perceived by its target audience, stakeholders, and the wider market. Conduct surveys, interviews, or social media listening to gather insights on brand awareness, associations, and reputation.

  • Evaluate the brand's touchpoints across various channels and customer interactions, including website, social media, packaging, customer service, and advertising. Identify areas for improvement in consistency, messaging, and user experience.

  • Measure the brand's overall equity, including brand recognition, brand loyalty, perceived quality, and brand associations. Utilize metrics such as brand awareness, customer loyalty, and brand preference.

  • Assess the brand's alignment within the organization, including employee understanding, brand advocacy, and internal communications. Evaluate whether the brand is consistently communicated and reinforced internally.

  • Evaluate the effectiveness of the brand's current positioning, differentiation strategy, and target market selection. Provide recommendations for potential adjustments or enhancements to the brand strategy.
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  • Identify potential opportunities for brand extensions or brand partnerships based on market analysis, consumer insights, and the brand's core strengths.


  • Summarize the key findings and recommendations from the brand audit and provide a detailed action plan outlining specific steps, prioritized by urgency and impact, to strengthen the brand and address identified areas of improvement.


 
 
 
 

Schedule a website
or brand audit

 
 

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