SEO Strategy + Campaigns

SEO helps websites improve their ranking in search engine results by optimizing various elements of the website, such as content, keywords, metadata, and backlinks. By making these changes, the website becomes more attractive to search engines and is more likely to appear at the top of search results for relevant queries.

 
 
 

We offer the following SEO Services + Strategies

 

  • This refers to optimizing the content and structure of a website to make it more search engine friendly. It involves optimizing titles, meta descriptions, headings, images, URLs, and internal linking.

  • This refers to optimizing external factors that can influence search engine rankings, such as backlinks from other websites, social media signals, and online directory listings.

  • This refers to optimizing the technical aspects of a website, such as site speed, mobile-friendliness, crawlability, and security.

  • This involves identifying the keywords and phrases that people are searching for in relation to a particular topic, and optimizing content to target those keywords.

  • This involves creating high-quality, relevant, and engaging content that satisfies the needs of searchers and helps to attract backlinks.

  • This involves tracking website traffic, user behavior, and other metrics to monitor the effectiveness of SEO strategies and make data-driven decisions.

 
 
 

Set up

All preparation of website and advertising account setup to be ready to gather leads on Google and Facebook and load them directly into your CRM.

  • Even the best marketing websites need certain additional functions to gather leads online.

    WHAT WE DO FOR YOU:
    Your website will be enhanced with additional features to support the new traffic coming from digital advertising. Some of those features are detailed below.

  • Allowing leads to request information online saves you immense prospecting time.

    WHAT WE DO FOR YOU:
    Interactive functions will be added to your site to capture leads automatically.

  • Giving website visitors a chance to schedule a call saves time and scores more meetings too.

    WHAT WE DO FOR YOU:
    A new interactive portal will be installed on your website to allow prospects to schedule a call with you.

  • The more reviews you have on your website, the higher you will rank in search results and the more competitive you’ll be in the paid ads auction as well.

    WHAT WE DO FOR YOU:
    Your website will be expanded to include a place for customer reviews. You can moderate reviews, posting only the positive ones online, and responding to any negative ones with a customer service call.

  • Google is one of the top advertising platforms in the world. Setting up your account correctly within Google rules is crucial to keep it in good standing.

    WHAT WE DO FOR YOU:
    You will receive guidance and direct support to set up and activate Google Ads account.

  • Advertising on Facebook allows audience targeting among 2.9 billion users. Setting up your account correctly within Meta/Facebook rules is crucial to keep it in good standing.

    WHAT WE DO FOR YOU:
    You will receive guidance and direct support to set up and activate Facebook Business Manager (ads) account.

  • Instagram advertising reaches 1.2 users with targeting capabilities similar to Facebook. Setting up your account correctly within Meta/Instagram rules is crucial to keep it in good standing.

    WHAT WE DO FOR YOU:
    You will receive guidance and direct support to set up and activate Instagram Ads Manager.

Strategic

All market and keyword research and creation of target audiences by digital demographics. All creative and engineering for ads and landing pages.

  • Keywords help you connect with people searching for what you’re selling. Localizing your search makes you more competitive in your highest-intent market.

    WHAT WE DO FOR YOU:
    Keyword research and analysis will be performed and will be localized to your specific prospects and competitors to truly put you ahead.

  • Local competitive analysis enables us to see what is working for your competitors, what is not, and what is available to be gained through competition.

    WHAT WE DO FOR YOU:
    Your top five competitors’ websites will be researched and analyzed against localized keyword research and paid advertising traffic for competitive keywords to identify gaps and opportunities in the market.

  • Target audiences are the people you want to sell to, grouped into categories by attributes like demographics and past buying behavior.

    WHAT WE DO FOR YOU:
    Using competitive research combined with demographic data about the prospects, online target audiences will be created and served with ads and follow-ups.

  • Facebook, Instagram, and Google Display Ads all use graphical advertisements that meet certain specifications and usage standards.

    WHAT WE DO FOR YOU:
    Visual ads for Facebook and Instagram are included and will be consistent with your existing brand, colors, fonts, and style, as well as compliant with the standards and rules of each platform.

  • Funnel pages are where people go after clicking an ad. They look a lot like your website but are simplified to include fewer exits from the path to purchase.

    WHAT WE DO FOR YOU:
    All design, copy, and engineering to create high-performing landing pages is included. Landing pages will also be split-tested and refined over time.

 
 

You might have questions…

We would love to answer them!