Google Ads
Digital Advertising
Digital advertising allows businesses to target specific audiences based on various criteria such as geographic location, age, gender, interests, and behavior, which helps to increase the effectiveness of advertising campaigns. It also provides valuable data and insights that businesses can use to optimize their campaigns and improve their return on investment.
Advertising
All campaign design and implementation for targeted ads on Google (both Search and Display), Facebook, and Instagram.
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Google is one of the top advertising platforms in the world, serving ads to billions of users on billions of keywords per day.
WHAT WE DO FOR YOU:
Service includes planning and management of strategic and compliant advertising on both Google Search and Google Display networks. -
With nearly 2 billion users, Facebook is the top social media platform in the world and therefore the best place to meet consumers.
WHAT WE DO FOR YOU:
Service includes planning and management of strategic and compliant advertising on Facebook/Meta. -
With more than a billion users and features similar to Facebook, Instagram is a top social platform for connecting with consumers.
WHAT WE DO FOR YOU
Service includes planning and management of strategic and compliant advertising on Instagram/Meta.
Operations
All monitoring and optimization of campaigns daily with written reporting provided twice monthly.
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Digital advertising is conducted in an auction-like format. When market conditions change, the effectiveness of certain campaigns may fluctuate naturally.
WHAT WE DO FOR YOU:
Media buyers monitor campaigns on a daily basis for changes in performance and opportunities to refine the bidding strategy, keeping on top of changes in market conditions that affect advertising effectiveness. -
Advertising should pay for itself and more with increased revenue.
WHAT WE DO FOR YOU:
Automated written reporting shows performance metrics for click-through rate, conversion rate, return on ad spend, and more so you can be confident in your investment in advertising.
Promotions
All email, SMS, newsletter, and social media marketing to nurture leads and recapture site visitors who did not convert on the first encounter.
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An important rule of thumb is that a customer has to be touched seven times before they will buy. Email effectively re-captures site visitors who did not engage the first time through and keeps in touch while their interest and trust build.
WHAT WE DO FOR YOU:
Our Growth-Plus subscription includes design and management of email lead nurturing to keep leads warm until they’re ready to buy. -
An important rule of thumb is that a customer has to be touched seven times before they will buy. On average, Americans check their cell phone every four minutes, so SMS (text message) marketing reaches users in their most urgent communication channel.
WHAT WE DO FOR YOU:
Our Growth-Plus subscription includes design and management of SMS lead nurturing to keep leads warm until they’re ready to buy. -
An important rule of thumb is that a customer has to be touched seven times before they will buy. A newsletter keeps you top of mind with prospects for when they’re ready to buy.
WHAT WE DO FOR YOU:
Our Growth-Plus subscription includes design and distribution of a monthly newsletter with custom content and links back to blogs and landing pages. -
Blogging establishes you as an expert in your field which improves organic SEO as well as competitiveness in ads auctions.
WHAT WE DO FOR YOU:
Our Growth-Plus subscription includes drafting and publishing three blog articles per month relating to the best keywords in your market. These articles will be published on your website and cross-posted to your social media streams to bring traffic back to the blog.