Pedal Haus Brewery
Phoenix, Arizona Award-Winning Craft Brewery & Gastropub
Building a standout digital authority platform and brand identity system for one of Arizona's most beloved craft brewery experiences.
Pedal Haus Brewery is an award-winning craft brewery born in Tempe, Arizona — a true community gathering place for beer lovers and cyclists alike. Founded by Julian Wright in 2015, the brand combines a spacious, modern, bike-themed setting with a lineup of "true to style" beers brewed with precision and creativity. With multiple locations across the Valley and a reputation for medal-winning lagers, IPAs, and more, Pedal Haus delivers a laid-back yet vibrant experience built around great beer, good times, and local community.
To support the brand's long-term growth, Goat Sites partnered with the Pedal Haus team to develop a complete brand system, digital platform, and ongoing marketing infrastructure designed to position the brewery as a standout leader in the Arizona craft beer market.
Services & Solutions
Web Design + Build
Brand Identity / Logo
Video Production
Graphic Design
SEO Strategy + Campaign
Animated Logo
Email Newsletter
Results
Measurable digital growth
Following the launch of the redesigned platform and SEO strategy, Pedal Haus experienced measurable improvements in search visibility, website traffic, and audience engagement.
Increase in organic website traffic
A targeted 100-keyword SEO campaign, improved site architecture, and authority-driven content significantly increased search visibility — driving substantially more qualified organic traffic to the Pedal Haus Brewery website.
Measured within the first months following launch.
157%
Monthly organic website visitors
The SEO campaign drove Pedal Haus from 18,000 to 60,000 monthly organic visitors — connecting the brand with new audiences actively searching for craft beer and dining experiences across the Phoenix, AZ Valley.
Measured within 12 months of campaign launch.
60k+
Page One
Ranking for primary keywords for all 4 locations.
Targeted SEO strategy and authority-focused content helped the brand achieve first-page rankings for key search terms, for all 4 locations expanding visibility and discovery.
This increased visibility positioned the brand in front of new audiences actively searching for breweries, special events and paitos w/ restaurants.
The Challenge
Building a lasting digital presence for a fast-growing multi-location brewery requires more than a great product.
Pedal Haus Brewery had a compelling brand, a loyal local following, and a distinctive atmosphere — but needed a digital foundation capable of keeping pace with the brand's rapid growth and evolving business model.
Without the right positioning and infrastructure, the brand risked being underrepresented online relative to the strength of its in-person experience.
The challenge was to build a digital platform and brand system that could:
Communicate the energy, quality, and community of the Pedal Haus experience
Tell the brand's story in a compelling, visual way
Attract organic discovery through search across multiple locations
Convert online interest into foot traffic and customer loyalty
Provide a scalable foundation for new concept launches and ongoing marketing
In short, the brand needed a digital presence that matched the quality of what was happening inside the taproom — and one that could grow alongside the business.
Strategic Approach
Installing structural brand authority
Our approach focused on building a digital ecosystem designed to support both brand perception and measurable growth.
Rather than simply maintaining a website, the goal was to install a complete authority framework across brand identity, messaging, and digital infrastructure — and to evolve that framework as the brand expanded.
Key strategic priorities included:
Developing a brand identity that reflects the craftsmanship, community, and cycling culture at the core of the Pedal Haus experience
Designing a website that functions as both a brand experience and a practical tool for guests and staff
Structuring the site and content for long-term search visibility and SEO growth
Creating clear pathways to key actions — menus, locations, events, and reservations
Establishing a scalable digital foundation to support new location launches and ongoing marketing initiatives
The objective was simple:
Position Pedal Haus Brewery as a brand that looks like the obvious choice before customers even start comparing options.
Execution
Brand, design, and digital infrastructure — built and continuously optimized
The Goat Sites partnership with Pedal Haus began with an initial website build in and has grown into a full ongoing management and growth relationship. A complete website redesign was delivered — a new look and feel with a more efficient user experience aligned to the brand's current business model, informed by real customer and staff feedback.
A strategic 100-keyword SEO campaign was launched, delivering exceptional results in driving more relevant traffic and significantly improving rankings for keywords vital to Pedal Haus's growth and expansion model.
Deliverables included:
Brand Identity & Strategy
Logo Design + Animated Logo
Brand Guide Development
Website Design & Development (Initial Build + Full Redesign)
Ongoing Website Management
SEO Strategy & 100-Keyword Campaign
Graphic Design (Event Posters, Promotional Materials, Seasonal Campaigns)
Mural Artwork Design
Email Newsletter
The resulting platform immerses visitors in the Pedal Haus world — combining bold visuals, community storytelling, and a smooth user experience that reflects the character of the brewery itself.
Every element was designed to reinforce the same message:
Pedal Haus Brewery is a premium craft experience built for community, adventure, and great beer.
True To Style
Goat Sites was tasked with building a new website in 2019 to their existing website. Since that initial website build, Goat Site’s responsibilities have grown to oversee all ongoing management of the current website. In late 2022, Goat Sites performed a complete website redesign with a new updated look and feel including a more efficient user experience that aligns with their current business model based on customer and staff feedback.
Additionally, Goat Sites asked to develop a 100-keyword SEO campaign strategy which launched in late 4th-Quarter of 2023 and has proven to show exceptional results in driving more relevant traffic to the website as well as significantly increasing rank with a number of vital keywords pertinent to their business growth and expansion model.
Designing the Brand Experience
Every touchpoint was designed to reinforce the same brand message: Pedal Haus Brewery represents craftsmanship, community, and the vibrant energy of life lived in motion.
The Pedal Haus logo was designed to move — dynamic, sleek, and full of energy. Bold typography and clean, modern lines evoke the precision of great brewing and the momentum of the cycling culture that inspires the brand. The color palette delivers strong contrast and visual punch, reflecting both the refreshing character of a well-crafted beer and the vibrant atmosphere of the brewery itself. Subtle animations bring the brand to life, mimicking the fluid rhythm of pedaling — smooth, fast, and purposeful. Every movement and hue was crafted to embody the spirit of adventure, quality, and community that defines Pedal Haus Brewery.
Mural Art Design
We are a fast-growing company and value dependable partners as we grow. Goat Sites is a company we value tremendously. A wise choice for us. We use them for every new concept we launch. Their creative output is top-tier, and they hit every benchmark and timeframe we set. They make the website development part of each new concept as well as the ongoing maintenance seamless in process, and the work they do for us is a key component to our growth and our ability to build quality. We will continue to use them during our growth, and I can not recommend them enough. They hit on all cylinders!
-Julian Wright, Founder & CEO / Pedal Haus Brewery
Business Impact /
Pedal Haus Brewery
A foundation for long-term brand growth
With its redesigned digital infrastructure and ongoing SEO and marketing support, Pedal Haus Brewery now has a platform capable of driving both brand awareness and continued revenue growth across multiple locations.
The website functions as a central authority hub for the brand — attracting organic discovery, strengthening credibility, and converting online interest into loyal guests.
The result is more than a new website.
It is a scalable digital foundation designed to support the long-term growth of the brand — and every new concept that follows.
Building brands that stand out
The work completed for Pedal Haus Brewery demonstrates how strategic brand positioning, thoughtful design, and strong digital infrastructure can work together to accelerate growth — even as a brand scales across multiple locations and concepts.
At Goat Sites, we don't just design websites.
We build authority platforms that position brands to lead their markets.
Ready to turn your website into a growth engine?
Schedule your 15-minute Authority & Revenue Evaluation and discover how your brand, website, and growth systems can be engineered for measurable results.