Case Study: Lazar Law – Family Law Firm Website Redesign

Client:
Lazar Law – A boutique family law firm based in Austin, Texas, known for being smart, bold, compassionate, and prepared.

Challenge:
Lazar Law had an existing website that no longer reflected the firm’s sophistication, modernity, or professionalism. They needed a site that matched their elevated brand values: memorable, sharp, friendly, approachable, and extremely professional. The firm wanted to communicate a high level of trust, competence, and compassion to prospective clients while also standing out among competitors in the crowded Austin market.

Objectives:

• Create a fresh, bold, and professional design.

• Develop a website that is easy to navigate and mobile-friendly.

• Improve messaging to reflect the firm's smart and compassionate approach.

• Incorporate vibrant and strategic use of color, typography, and visuals to create a memorable first impression.

• Build a strong platform for long-term SEO and marketing growth.

Goat Sites’ Approach:

• Brand-First Strategy: Goat Sites started by understanding Lazar Law’s unique brand identity and how they wanted to be perceived.

• Custom Design: A custom website was designed from scratch, with no templates, ensuring that Lazar Law’s site was truly one-of-a-kind.

• Clear Messaging: Goat Sites crafted the content to immediately communicate Lazar Law’s key qualities and approachability without sounding overly stiff or corporate.

• User Experience Focus: Intuitive navigation and mobile optimization were prioritized to enhance the user experience.

• Visual Storytelling: Goat Sites used a clean, elegant layout, strategic photography, and a bold color palette to make an emotional and professional impact.

Results:

• Stronger First Impressions: The new website immediately conveys a sense of trust, experience, and professionalism, helping potential clients feel more comfortable reaching out.

• Better Client Engagement: With clear calls-to-action and a smoother user journey, the site facilitates more inquiries and engagement.

• Improved Brand Positioning: Lazar Law now has an online presence that fully matches the excellence and warmth of the services they provide.

• Foundation for Growth: The new site was built with SEO best practices in mind, positioning Lazar Law for strong future growth.

Key Features:

• Custom, mobile-responsive design.

• Strategic brand messaging and tone of voice.

• Intuitive navigation and easy-to-use contact forms.

• Bold visual design and professional photography integration.

Quote from Goat Sites:
"We wanted people to land on Lazar Law's website and immediately think: these are the people I want to trust with one of the most important transitions in my life."