Lazar Law

AUSTIN, TEXAS-BASED FAMILY LAW OFFICE

Lazar Law is a bold, client-focused family law firm born in Austin, Texas, and built to guide individuals through divorce, custody, and complex family transitions with clarity, confidence, and compassion. Known for being sharp, prepared, and unwaveringly strategic, the firm delivers advocacy that is as human as it is formidable.

Partnering with Goat Sites elevated the Lazar Law brand to reflect its strength, sophistication, and modern approach to family law. A complete brand strategy, visual identity, and website experience were crafted to position Lazar Law as the premier choice for clients seeking smart, memorable, and fiercely effective representation — a firm as strong and resilient as the

Case Study: Lazar Family Law

Client:
Lazar Law – A boutique family law firm based in Austin, Texas, known for being smart, bold, compassionate, and prepared.

Challenge:
Lazar Law had an existing website that no longer reflected the firm’s sophistication, modernity, or professionalism. They needed a site that matched their elevated brand values: memorable, sharp, friendly, approachable, and extremely professional. The firm wanted to communicate a high level of trust, competence, and compassion to prospective clients while also standing out among competitors in the crowded Austin market.

Objectives:

Create a fresh, bold, and professional design.
Develop a website that is easy to navigate and mobile-friendly.
Improve messaging to reflect the firm's smart and compassionate approach.
Incorporate vibrant and strategic use of color, typography, and visuals to create a memorable first impression.
Build a strong platform for long-term SEO and marketing growth.

Goat Sites’ Approach:

Brand-First Strategy: Goat Sites started by understanding Lazar Law’s unique brand identity and how they wanted to be perceived.
Custom Design: A custom website was designed from scratch, with no templates, ensuring that Lazar Law’s site was truly one-of-a-kind.
Clear Messaging: Goat Sites crafted the content to immediately communicate Lazar Law’s key qualities and approachability without sounding overly stiff or corporate.
User Experience Focus: Intuitive navigation and mobile optimization were prioritized to enhance the user experience.
Visual Storytelling: Goat Sites used a clean, elegant layout, strategic photography, and a bold color palette to make an emotional and professional impact.

Results:

Stronger First Impressions: The new website immediately conveys a sense of trust, experience, and professionalism, helping potential clients feel more comfortable reaching out.
Better Client Engagement: With clear calls-to-action and a smoother user journey, the site facilitates more inquiries and engagement.
Improved Brand Positioning: Lazar Law now has an online presence that fully matches the excellence and warmth of the services they provide.
Foundation for Growth: The new site was built with SEO best practices in mind, positioning Lazar Law for strong future growth.

Key Features:

Custom, mobile-responsive design.
Strategic brand messaging and tone of voice.
Intuitive navigation and easy-to-use contact forms.
Bold visual design and professional photography integration.

Quote from Goat Sites:
"We wanted people to land on Lazar Law's website and immediately think: these are the people I want to trust with one of the most important transitions in my life."