Mask Dental Studio
Monthly growth plan
Phase 1
The obvious dental practice choice in Norman and Moore.
More new patients. Proof of where they came from.
This is a base marketing plan that focuses on the things that can immediately generate revenue. Every channel is measured by new patient inquiries (calls and form submissions), not views.
Today
Where things stand
What social reports
Your social reports views, not patients. The concepts are flat and over-trended, borrowed from other dental accounts. The content lacks separation, meaning it looks like everything else out there.
Website visits a day
The website averages 10 to 11 visits a day. Traffic is the weak point.
Tracking in place
There is no Google Analytics or Tag Manager, so nothing today can show which marketing produces a new patient.
Key features
The three key features
Google Ads management
A campaign that actually produces results
The website has almost no traffic today. Google Ads pinpoints local traffic, so when people in Norman search for a dentist, you show up. It is a quick, immediate source of traffic to your website from people who are interested in dental work, down to someone typing “veneers in Norman.”
It also works for people who just moved to Norman, college students, faculty, and people coming to the university who need dental work, including emergency dental work.
Social media
A must for dental
Social media is something you have to build, both for the brand and to get in front of potential patients in Norman. We build it as we go.
Every post is built around what only Mask Dental has: your doctors, your cases and the rock and roll.
Light AEO
Visibility in AI answers
Monitoring and minor strategic implementation each month, aimed at keeping the practice visible when people ask AI tools for a dentist in Norman. This is not a full ranking campaign.
The scope
What's included every month: $5,000
- Account build
- Campaigns for new patient, cosmetic, implant and emergency searches
- Norman and Moore targeting
- Ongoing optimization
- 16 posts a month (6 short videos, 10 static posts or carousels)
- Instagram, Facebook, TikTok and YouTube Shorts
- Monthly content calendar for your approval
- Scripts and shot lists
- Editing, scheduling and publishing
- Tracked link-in-bio
- Your team captures the footage from our shot list
- 2 power blogs a month
- Written for SEO and AEO
- Repurposed into social
- GA4 and Tag Manager
- Conversion tracking for calls and forms
- Monthly report showing inquiries by source and what changes next month
- Tracked and summarized in the monthly report
- Monitoring and minor strategic implementation each month
- Search and AI-answer visibility in Norman and Moore
- Not a full ranking campaign
- Up to 4 hours a month
Patient content uses signed authorizations, and clinical claims go through your review before publishing. Tracking is set up so no patient information goes to ad platforms.
Ad budget
Google Ads budget: $2,500 a month
Paid directly to Google
This is the line you control: raise it, lower it, or pause it in any month.
For context
Typical marketing budgets
These benchmarks cover total marketing spend for a practice. They are separate from the Google Ads budget.
Typical marketing and ad budget
Of gross sales. At $2 million, your budget should be anywhere between 7% and 10% of that, or $140,000 to $200,000 a year.
Aggressive growth budget
Of gross sales. At $2 million, that is $200,000 to $300,000 a year.
Keep in mind this is just Phase 1. This is a good place to start that will get you traffic and conversion, with the idea that additional ad and marketing dollars will be spent once we have traction.
The numbers
Investment
| Item | Amount |
|---|---|
| One-time setup | $1,000 |
| Monthly fee | $5,000 |
| Google Ads budget (paid to Google) | $2,500 |
| Monthly total | $7,500 |
The $5,000 fee covers everything listed above.
The $2,500 puts the practice in front of people searching for a dentist in Norman and Moore right now. Without it, the plan builds content and tracking but buys no traffic.
Term
90 days from the start date. As results build, we'll revisit scope and pricing.
Not included
Brand films, shooter costs, social ad boosts, third-party software, and anything not listed above.
Timeline
First 30 days
Tracking and setup
Tracking goes live. The Google Ads account is built. The content calendar goes to you for approval.
Ads go live
Ads go live once tracking is verified. First footage is captured.
Content publishing
The first blog is published. Social publishing begins once your current vendor wraps.
First report
Inquiries by source, and what changes next month.
Getting started
Next steps
- Confirm the plan. Start immediately.
- Setup fee and first month ($6,000) are due at start.
ACH preferred. - Give notice to your current social vendor.
- Share account access.