Scott Garrison

Goat Sites Founder / Head of Growth

Scott Garrison is a multi-exit entrepreneur and brand strategist who has founded and co-founded more than 20 startups since 1998 across hospitality, retail, music, consumer products, and digital platforms.

Scott began his career path at Starwood Hotels & Resorts in 1997, where he became one of the youngest marketing managers in the company’s history. He left Starwood to pursue entrepreneurial ventures and, over the past 28 years, has consistently identified market opportunities, built differentiated brands, scaled operations, and executed successful exits, including Arizona Wireless (acquired in 2000) and The Library Bar & Grill (acquired in 2006 for national expansion).

From 2012 to 2019, Scott served as Founder and CEO of Future Brands, an omnichannel retail development company focused on scaling brick-and-mortar and e-commerce furniture concepts nationwide. The company specialized in vertically integrated product development, private-label manufacturing partnerships, branding, and retail expansion.

In 2020, he founded Goat Sites, a performance-driven brand and growth agency built to deliver enterprise-level execution without traditional agency inefficiencies. The firm focuses on authority positioning, conversion architecture, and revenue systems for scaling companies.

In 2022, Scott launched Aprés Ski Vodka, a premium lifestyle-driven spirits brand built around bold branding and strategic market positioning. He also leads Nestling Collective, an Austin-based venture incubator focused on early-stage concept development and launch.

Today, Scott continues to build companies, invest in entrepreneurs, and advise founder-led businesses on brand strategy, growth, and long-term value creation. He lives in Austin, Texas, with his wife, two children, a dog, and a cat.